THROUGH THE LENS: Images Alfredo Mendoza

Friday, March 13, 2009

Quiet Spaces

Don't we all need a break from the city's noise and chaos? Sometimes we find modern spaces that beckon us to go slow, to relax and just experience calmness. I was lucky enough to witness this when I shot the brand new showroom of Lexus Manila located at The Fort. Who would have thought that a structure composed of futuristic lines and forms can induce a feeling of calm? And what about the cars? Exquisite down to the very last detail.

The Lexus Manila showroom was designed by Yuji Hirata.
Here are some highlights.

Sunday, February 8, 2009

Love and Commitment

It's been quite a while since my last post. I've been quite busy with work (although I'm not complaining!) and life has been full and a bit fast paced for us during the past couple of months.
So for my first post for 2009 I'd like to share some of the memorable and special moments I was able to capture with my camera. These were taken in the latter part of '08 and the beginning of the new year.

Mench & Gabby

Rob & Sunshine

Glenn & Nette

Emilio & Gina

Sunday, September 14, 2008

The Process

Got a kick out of joining a poetry writing contest sponsored by Ford. Cool! I won!

As we grow old life gets complicated
It's not fun anymore so we get frustrated
Material things seem to be the key
Hoping these will make us happy
Worse, we realize it doesn't

It's back to square one
We search for what is fun
We then try to escape from life's redundancy

Try something new, something refreshing
We then go back to the basics, nature, family
The real that matters

Escape is essential in this realization
It's not the road blocks we should focus on

It's the process of escaping

Saturday, August 30, 2008

The luxury of travel and discovery

I recently came back from a trip to Thailand. Part work and part vacation. I've been planning to take a much needed break for such a long time now, so this booking's timing was just perfect.
I was able to move and play around with my camera.
Discovering a new place and snapping images just for myself was both refreshing and liberating.
Take a moment and enjoy these images. I hope they inspire you to discover new places.

hawker vendor

cityscape

tuktuk ride

floral offering at the temple

Rob and Sunshine Pengson

A play between light, modern architecture, and the merry mood of the newlyweds

Tuesday, February 19, 2008

Travel

Food

Who is Alfredo Mendoza?

Alfredo is one of the most in demand photographers in the industry. He is a sought after professional photographer whose clients range from top corporations, non-government organizations, real estate firms, resorts, restaurants, car manufacturers, wedding clients, publications, galleries and serious art collectors. The list goes on and on.

He started tinkering with the camera at the young age of 9. Alfredo took up Development Studies at the Ateneo De Manila University. Photography always played a big role in his life even during his school days. He was the youngest photo editor for the Guidon, the official paper of the Loyola School of Arts and Sciences. Upon graduating Alfredo was given the Dean's Award for the Arts in Photography. After getting his degree, he ventured into the corporate world and worked for multi-national corporations in the field of logistics and fast moving consumer goods. Doing his best to juggle time between work and his passion, Alfredo decided to go full time into photography in 2004. The following year, Alfredo had his first photo exhibit entitled Open for Inspiration. A photo and painting exhibit with visual artist, Pia Rivera. This collaboration was taken to the next level when the couple decided to tie the knot in late 2006.

Alfredo credits his learning experience at the International Center of Photography in New York as a catalyst that further strengthened his desire to develop and sharpen his skills. While in New York his eyes were opened to the endless possibilities brought by the camera’s shutter. Alfredo was lucky enough to meet and work with an illustrious list of international photographers, which includes Fernando Afable, Adam Eidelberg, and Allen Rokach.

Back in Manila, Alfredo had the opportunity to apprentice under top photographers Emilio Esguerra, Jo Avila and Tom Epperson. His apprenticeship stint gave him the needed boost to establish his very own career as a professional photographer.

Today, Alfredo is as busy as ever doing what he loves best and sharing his expertise to young aspiring photographers. His passion and determination continue to propel him to dream and soar.

Corporate Commissions

World Health Organization, Trend Micro, San Miguel Corporation, Wyeth Consumer Healthcare. Honda Cars Philippines, Toyota Motors Philippines, Mitsubishi Motors, MAZDA, Ford, Subaru, Hyundai, Isuzu, BMW, Jaguar,
PGA Cars, Viking Cars, CATS Motors, General Motors, Cherry, Goodyear, CEMEX, Unilab, Citibank NA, Mandom, Lancôme, Purefoods, IPM Group of Companies, SGV-DDI, MENFA Corp., Ayala Land, Robinson’s Department Store, Goldilocks, TAPE Inc., GMA 7, Linea Fine Furniture, Dimensione, Tenorio Manila, Sony.